A logo is your first and foremost impression on your target audience and, you surely wouldn’t want yourself to be lined up with the mediocre businesses within their mindsets.
A logo has the capability to change the perception of a person towards your business, either it can make you top their list of businesses to deal with or it can make you the target of their regressive after-office frustration.
Think of how easily you get imprinted with the logo of Adidas, Nike, Dell, etc. When someone mentions their name.
That’s the power of logo; it can keep you alive within their memories even after you are dead for like 50 years or more e.g. the creepy picture of that guy from KFC on your favorite chicken wings (i.e. Colonel Sanders).
Though it looks annoying to put a picture of a person as a logo and I wouldn’t recommend it because of unnecessary narcissistic attire it awards to the same but hey, who cares, it is KFC, right? And we would still go for it.
So, coming back to the point, there are who’s and who’s of the companies out there that can be guessed by looking at their logo just for a fraction of second even by an eighth grader.
So, let’s get on with the detailed description about how to get there and what’s so fuss about an awesome logo anyway? Read on to find out.
7 Tips to Design an Appropriate Logo for My Business
1. Target the Targeted Audience:
According to a blog on CreativeBloq, your logo is the key to your business as it proves to be extremely helpful in defining a company’s image in front of its customers and clients.
E.g. check out the logo of Flipkart and Bata.
They undoubtedly know about how to market themselves to the masses, it’s a usual gimmick in the marketing world to make a brand famous among its targeted audience.
2. Know Your Competition Better
According to a tutorial site named CreativeMarket, an effective logo should be uniquely memorable even within your competitors.
Take inspiration from them to do the necessary research and how they process, but don’t get too much inspired as it can plagiarize your method of functioning.
Your client can tell you all about it, and you shall try to get a deeper understanding of what the brand needs and, the trendy designs among its competitors as well.
Grasp anything and everything that comes your way and design something which resembles the same, but it has to be simple and enduring at the same time as well.
There is a saying in the creative world, and that is, “there is nothing unique in this world, the universe is interconnected by the ideas and ideas are likely to inspire and affect each other for the same.”
The Internet is a cruel place, what you design after days and nights of working might have been already uploaded by someone sitting 1000s of kilometers away without even knowing it.
So, while researching about the brand, competition and its targeted audience, keep an eye out for the plagiarism as well.
Still, I would recommend you to be creative, innovative and resourceful while designing it.
3. Know the Struggle. Remember the Pain.
A brand is definitely not an overnight success. It is sort of like a relationship that you form between yourself and your business.
To understand the legacy and heritage of a brand, according to a blog on Mashable, one has to know all about the tough times it has been through.
Respecting and taking proud of your heritage doesn’t make you a narcissist unless you start feeling that you’re better than everyone else.
You should ask certain questions from your client such as, from where did he/she get the idea? How much criticism and self-control they had to endure to get here? How much money and time they have already spent to get here?
Knowing these small details about a brand makes you connect with them personally and once that connection is established, you can easily materialize yourself into their core.
It won’t be work for you anymore and you will start feeling a sense of appreciation for them, then only you can become one of them.
This done, you’ll unearth your secret potential and will give your best to design something everyone would appreciate within their hearts.
Try to use resembling ingredients of a brand and their beliefs towards the society into their logo, this way it’ll become a human bot sitting within a computer telling a thousand stories instead of just a bunch of lines drawn in order to impress everyone and everything around.
4.Be Unique, Clever and Versatile
There are literally millions of brands out there and figuratively billions of ideas underneath, how do you expect me to be unique?
Well, I certainly don’t ask you to be unique or clever or versatile or even any one of them.
If you have the qualities of presentation, that’s good enough for me.
Uniqueness and versatility come with an expiry date, and once you get there your mind gets clogged with plagiarized ideas all the same.
This has to be conceived from your audience because once they see something familiar they have seen before, you’re very likely to become a cliché instead of becoming a brand you once had wet dreams about( Read about the clichés more, here)
Shakespeare also got “inspired” from a 1562 play “the tragic tale of Romeus and Juliet” by Arthur Brooks, does anybody know that?
5. Use Lots of Colors
Well not really like lots of, you know I meant it figuratively, don’t you?
According to a blog written on Upwork (an online platform for freelancers), a good brand logo comprises of appropriate colors and their hidden meanings as well.
E.g. Mobil, a major American oil company took that a bit too seriously and used the color red as the symbol of strength and the blue color as faithfulness and paramount security that the company provides.
6. Make Your Logo Light, Flexible and Talkative.
Who’s better than Google, when it comes to learning things? No-one!
When the search-giant Google, changed their logo in the late 2015s, everyone was immediately in the awe with the new one. (You can find out about tools for the same, here)
The reason behind it was the minimalist movement! The new Sans serif logo was more beautiful, lighter and friendlier than the 16 years older serif one.
